Squeeze Page Template | How To Design Squeeze Pages

Designing a squeeze page isn’t just about putting together something that is flashy and gauges the attention of visitors, there a lot more to it than just that. There are a lot of elements to think about such as what colors to use, where to put certain placements, font size, font styles, and overall look of the squeeze page. In this article, we’ll go over some of the most “converting” elements you can put on a squeeze page which gives you the best conversion rates.

Overall look and feel – The is the most important and first thing people notice when they see your squeeze page. Within seconds, visitors will judge how they feel about the page just based on how it looks. If the page makes them feel negative in any way – stressed, turned-off, grossed-out, or just ugly, they will leave the page.  How do you tackle the overall look and feel effectively?

1.    Keep the page clean. The page should be one page long and not longer. If you can fit everything with enough white space before the fold (so that the visitor doesn’t need to scroll the squeeze page), keep the page that length. If you need a little bit more room, do not go past the one page mark.

2.    Use soothing colors that do not contrast too much. The only thing you want contrasting for the colors is the headline text. You want the visitor to be able to notice that right away. Distracting backgrounds, images that throw people off, or bright colors in the background make the page look cheesy.

3.    Keep font size and style regular. Do not try to use the fancy kinds of cursive text. They may be trendy or look cool but are hard to read. Avoid those. Keep the size a medium size font and not too small so that it’s hard to read. Make it slightly larger so that it can be scanned easily.

The key is to keep the page simple. Don’t use too many graphics or too much text. Remember that the page needs to be scanned easily. People don’t like to read and that’s a fact. Americans barely read, so why would they want to spend their time reading a squeeze page? Make the page easily scan-able with a lot of white space to do so.

Some other tips: Keep the call-to-action above the fold. The call-to-action, or CTA, is what you want the visitor to do. In the case of the squeeze page, you want the visitor to enter in their email address. Keep that above the fold so they do not have to scroll the page to get to it. Also, people like to put the CTA in multiple places, like above the fold and at the end of the page. So it causes the visitor to take action right there and not have to search for what to do.

Design the headline and sub-headline so that they support each other. Make them eye-catching and make the sub-headline provide support like a training bra to the headline.

These tips should have you well on your way to creating a squeeze page that converts well and does not cause seizures with bright flashy colors.